Easy or Not Easy to Read an Article

A steady flow of articles or blogs can do wonders for your website, bringing in more qualified traffic and leads.

But your articles will only be as effective as you allow them to be. If your articles are difficult to follow or read, then people will not come back in the future. Fortunately, there are some very easy steps/tips you can utilise to make your articles simple, easy to read, and worth returning for.

Simplicity

With whatever you write, you need to strive for simplicity at every step. Different individuals absorb and retain information at different levels, so it's wrong to assume you can write everything at a set 'intellect' level and that all of your readers will be able to comprehend what you're on about.

It's not about dumbing down your work, and it's not about patronising your audience. It's about ensuring you don't just assume people know what you're talking about. After all, if you're teaching your readers about different topics or industry concepts, then it's going to be worthless if you're simply expecting them to have the same grasp on these topics/concepts that you do.

Don't treat your readers like idiots, but don't treat them like they should simply get on your level and understand everything with ease.

Clarity

One of the best ways to make your copy simplistic is to aim for complete clarity with everything you write. Sometimes certain concepts require greater, more in depth explanations for them to make actual sense. It's not enough to offer a vague overview of how something works, you should aim to explain it in the clearest terms possible. Often you can achieve this by taking a foreign concept and likening it to a more familiar concept (provided that's possible, of course).

As an example, you could liken public and private Twitter accounts to a party. A public Twitter account is like allowing anyone to come to your party and share what you say with anyone else they know. A private Twitter account, on the other hand, is like an invite-only party where those who attend cannot share what you say with anyone else and only you have the power to pick and choose who comes to the party.

Offering clarity for a topic of discussion is essential in promoting true worth in your writing. The clearer you make unfamiliar concepts, the easier people will find it to engage with you.

Use your words

Naturally, a big part of writing is choosing your words wisely. In the context of writing to an audience and discussing a particular topic, your choice of words should all work to make your discussion easy to follow. Too often writers feel compelled to prove their grasp of the English language by opting to use complex words when the simple, more common variants are far more appropriate.

For example, you don't need to use 'gratuitous' when the likes of 'unnecessary' or 'unwarranted' will work just as well. And a word like 'omniscience' can easily be explained as having 'infinite knowledge'. A reader is not going to appreciate having to stop and look up the definition of a particular word just because you decided to use the lesser known option over the more common one. Of course, if you're writing an article that explains the definitions of lesser known words, then that's a different story.

Be fun

While you may not be having a mental party while reading this, it is my hope that you're at least finding it easy to read and the points simple to understand. The idea of fun in writing doesn't have to be purely about making people laugh or smile, but it should be about making the experience enjoyable and time-friendly. Regardless of what you're writing about, you don't want to put people to sleep. You want to be teaching them about something, you want to be offering value to them, you want them to be happy to read though it.

How enjoyable any article is to read is completely dependent on the steps you take to make it that way. As I've said in the past points, your articles should be simple, clear and accessible. If you're refusing to address these points and making your articles more of a chore to read, then they will never have any chance of being classified as fun or easy to read.

Just because you're teaching your readers about something doesn't mean it has to be boring. The best teachers in school were always the ones that made their lessons engaging and fun.

Forget about search engines

That may read like a controversial statement for any of you impelenting SEO (search engine optimisation) strategies into your site, but it's true. Yes, you can still optimise your pages for SEO, but your copy isn't going to be that great if all you're obsessing about is how well it'll rank in Google.

Remember that the majority of search engines now place more weight on the originality and value of your content, not how many times you managed to throw in a certain keyword. Overdoing your SEO in an article usually leads to copy that is weird to read. Your audience will notice you've written it more for certain keywords/keyword phrases to, and the flow of your sentences will feel uneven.

Focus on writing for your audience first, SEO second.

Margin Media is an inbound marketing company  based in Brisbane . We offer a range of digital marketing solutions  to help your business increase its website traffic , qualified leads  and customer base . To find out more about our services, give us a call on 1300 798 848 or visit ourcontact page.

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Source: https://blog.marginmedia.com.au/Our-Blog/bid/98812/5-ways-to-make-your-articles-easier-to-read